Elmore, B. J. (2015). Citizen Coke: The making of the Coca-Cola capitalism. New York, NY: W. W. Norton & Company, Inc. Feloni, R. (2015, June). 7 brilliant strategies Coca-Cola used to become one of the world’s most recognizable brands. Retrieved
Category: Annotated Bibliography
Annotated Bibliography
Bernal, J. & Redondo, I. (2016). Product placement versus conventional advertising: The impact on brand choice of integrating promotional stimuli into movies. Journal of Promotion Management, 22(6), 773-791. doi: 10.1080/10496491.2016.1214205 The purpose of this article is to study the effects
Precis
Hills, Johnathan and Welford, Richard. 2005. “Case Study: Coca-Cola and Water in India.” Corporate Social Responsibility & Environmental Management 12(3): 168-177. https/dio.org/10.1002/csr.97 This article provides background on the presence of Coca-Cola in India. Coca-Cola was reinstated in India in 1993 after