Additional Citations for the Bibliography

Elmore, B. J. (2015). Citizen Coke: The making of the Coca-Cola capitalism. New York, NY: W. W. Norton & Company, Inc.

Feloni, R. (2015, June). 7 brilliant strategies Coca-Cola used to become one of the world’s most recognizable brands. Retrieved from https://www.businessinsider.com/strategies-coca-cola-used-to-become-a-famous-brand-2015-6

Gertner, D. & Rifkin, L. (2017). Coca-Cola and the fight against the global obesity epidemic. Thunderbird International Business Review, 60(2), 161-173. doi: 10.1002/tie.21888

Hills, J. & Welford, R. (2005). Case study: Coca-Cola and Water in India. Corporate Social Responsibility and Environmental Management, 12(3), 168-177. doi: 10.1002/csr.97

Walsh, H. & Dowding, T. J. (2012). Sustainability and The Coca-Cola Company: The global water crisis and Coca-Cola’s business case for water stewardship. International Journal of Business Insights & Transformation, 4(3), 106-118.

Watters, P. (1978). Coca-Cola: An illustrated history. Garden City, NY: Doubleday & Company, Inc.

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