In the 2008 elections (McCain vs. Obama), television played a crucial role, as not only a source of
information and news, but also a source of persuasion.
With issues such as immigration on the agenda, the Presidential debates are a source of much controversy. The medium of television has become a very popular enabler for voters; it has given citizens the ability to asses both political parties’ arguments, while also qualifying their personal charisma.
In the 2008 Presidential Election:
56.5 million viewers watched the final Presidential debate
Approx. 70 million viewers watched the Vice Presidential debate
Not only is a mass media reached during the debates, but politicians also use television commercials to reach voters. Even those candidates who did not represent their party in the presidential debate voiced their opinions on immigration through television advertising.
Television has become an essential component to the election process. Without it, not only would far fewer citizens know the stances of the running politicians, but they would also not be able to see the charisma of the candidates; both of these elements are arguably a necessity for making an informed choice in selecting the next President.