3-D TV is back! And electronic manufacturers are pumping millions into marketing the new technology.
The New York Times reported:
“Samsung is spending about $100 million this year on marketing and advertising its 3-D products. That included promoting its 3-D line with a Black Eyed Peas concert in Times Square on March 10.”
I guess Samsung and other television manufacturers think the more money they spend on advertising the 3-d technology, the more consumers will be willing to spend on the three dimensional television sets.
You don’t need 3-D glasses to see the zeros on the price tags for the new 3-D TVs. Initially, at least, going 3-D will cost a U.S. household $3,000 or more, and thats not including the $150 glasses and the estimated $400 blue ray dvd player to play 3-D DVDs.
3-D Television Manufacturers
- Samsung
- Sony
- Vizio
- Panasonic
- LG
- Toshiba
Research Alert reported that consumer spending on technology slumped in 2009…. which leads me to one question: Have television manufacturers forgotten we are in a recession?
If consumers are slow to pull out their wallets for groceries and other necessities, why would Samsung think they are going to spring to the closest Best Buy and invest their cash in a television that shows images in three dimensions? It seems like states are having enough problems trying to implement the digital tv transition!
I’ll leave you with a clip from Samsung’s first commercial advertising the new 3-D TV: [kml_flashembed movie="http://www.youtube.com/v/JwI_8WPerWM" width="425" height="350" wmode="transparent" /]