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In our research we found that the coverage of on the environment in society is more ubiquitous among social media than the more traditional media outlets. When we researched “solar AND wind” among four major newspapers in the past 3 months, only 9 stories came up in the results. Whereas we also found that […]

Always Low Prices..and Low Carbon Emissions?

Wal-Mart has taken heed from the new green sustainability kick and decided to push forth with their new sustainability initiative. Wal-Mart’s decision to go the sustainability route is not a new concept. Many companies such as Exxon Mobile have decided to move their companies towards the sustainability effort.

In their recent efforts to prove […]