Can one really throw out entertainment as an “unnecessary expense”? I doubt it, but in this time of economic hardship in America, many are having to cut back on movie nights, buying the latest CD from some popular artist, and other luxury entertainment sources.
So with all of this cutting back, how can the entertainment industry of America survive? In this difficult economic time in America, companies are working harder than ever to promote their products, trying to stay above the red line. Due to the recession, however, entertainment companies have less and less freedom to spend money left and right on advertising.
One of the most obvious solutions the industry has come up with is utilizing the digital world. While this is certainly not a new development, its usage has skyrocketed from entertainment companies, specifically the access of mobile technology – the ability to always be connected, anywhere in the world. As Digital Stores CEO Russel Coultart stated in a recent Music Week article,
“The artists that understand it’s about being everywhere are the ones who are going to succeed…”
Take music for example. On almost any phone commercial today, the company will advertise the phone, but as an addition to both show off the phone and a particular hit song, the company will have the phone play that song and show it for several seconds. With the rise of mp3 players (thank you Apple), music now has the capability to be with us all the time, anywhere. Advertising music with a phone or other mobile device slips in perfectly to the convenience of mobile technology. Just check out this commercial for the new Droid smart phone from Verizon.