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The Burden of Advertising Through Major Sporting Events

This summer, the 2010 Fifa World Cup will take place in South Africa for the first time. ESPN, with the help of many others, will begin to study consumer behavior as it relates to consumer consumption of major sporting events. The hope is to one day find a way to help advertisers grow their companies […]

How the recession will change viewership for the average sports fan.

All around the country, sports fans and teams have been affected by the recession, especially when it pertains to attendance. We take a look at the new stadiums being built around the country and in particular, New York City. The Mets and Yankees, of Major League Baseball have just completed their first seasons in their […]