A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

Media, Money, and the Future

As we learned in our research, Americans are undoubtedly aware of the current economic struggles. And large companies aren’t oblivious to this either. The reminders pervade media forms of all kinds: newspaper headlines, popular rap song lyrics, credit card commercials, etc.

Although we focused on different American industries, we have all seen […]

The Future of Entertainment: YouTube and Hulu?

The 2009-2010 economic downturn has without a doubt impacted virtually every sector of the entertainment marketplace, it has also accelerated and intensified the digital migration among both providers and consumers of content. Direct digital distribution is beginning to surface as a major way of providing movies to audiences online. According to the Houston Chronicle:

“a […]

From Ray-Ban Glasses to Reese’s Pieces: Product Placement on the Big Screen

Could it be the end of the long held relationship between marketers and entertainment producers? Advertisers are shifting from television to digital media. An increasing number of marketers are using social and digital media to reach certain demographics and raise brand awareness.

“Many media and entertainment subsectors have been hurt by the fall […]

Is Buying a 3-D TV Worth the Dent in Your Wallet?

3-D TV is back! And electronic manufacturers are pumping millions into marketing the new technology.

The New York Times reported:

“Samsung is spending about $100 million this year on marketing and advertising its 3-D products. That included promoting its 3-D line with a Black Eyed Peas concert in Times Square on March 10.”