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The Future of Entertainment: YouTube and Hulu?

The 2009-2010 economic downturn has without a doubt impacted virtually every sector of the entertainment marketplace, it has also accelerated and intensified the digital migration among both providers and consumers of content. Direct digital distribution is beginning to surface as a major way of providing movies to audiences online. According to the Houston Chronicle:

“a […]

From Ray-Ban Glasses to Reese’s Pieces: Product Placement on the Big Screen

Could it be the end of the long held relationship between marketers and entertainment producers? Advertisers are shifting from television to digital media. An increasing number of marketers are using social and digital media to reach certain demographics and raise brand awareness.

“Many media and entertainment subsectors have been hurt by the fall […]

Is Buying a 3-D TV Worth the Dent in Your Wallet?

3-D TV is back! And electronic manufacturers are pumping millions into marketing the new technology.

The New York Times reported:

“Samsung is spending about $100 million this year on marketing and advertising its 3-D products. That included promoting its 3-D line with a Black Eyed Peas concert in Times Square on March 10.”

[…]

Rediscovering Going to the Movies

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