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From Ray-Ban Glasses to Reese’s Pieces: Product Placement on the Big Screen

Could it be the end of the long held relationship between marketers and entertainment producers? Advertisers are shifting from television to digital media. An increasing number of marketers are using social and digital media to reach certain demographics and raise brand awareness.

“Many media and entertainment subsectors have been hurt by the fall […]

Airline Merging Help or Hurt?

As today’s economy has its ups and downs the airline industry if constantly fighting to gain loyalty and support. This is something that is hard to do when flights are constantly delayed, service is bad, and flights have to be re-directed on a daily basis. The industry itself has to juggle increased prices in fuel […]